RootReport: Measuring the Market for Forest Medicinals

Kruger, Steve, John Munsell, James Chamberlain, Jeanine Davis, Ryan Huish, and Steve Prisley.
Virginia Tech, Blacksburg, VA.

(Presented at The Future of Ginseng and Forest Botanicals Symposium, July 12-14, 2017, Morgantown, WV)

Abstract

Few American non-timber forest products (NTFPs) are systematically tracked, meaning that the size and distribution of harvests, value of products and trends in production over time are often unknown. This increases risks for potential growers, harvesters and buyers, and is a barrier to effectively managing wild populations. RootReport (www.rootreport.frec.vt.edu) was created as a Virginia Tech extension program to measure output for medicinal plants other than ginseng being harvested in deciduous forests in the eastern US. A survey was developed and sent to primary buyers of medicinal plants in 15 states, many of whom were also interviewed. The project was designed to that data in a format usable for multiple stakeholders, including participants. An online platform hosts results from previous years, and connects users with other resources, such as materials about growing and stewarding medicinal plants, and other institutions and organizations that support NTFP production. The presentation will show results compiled from three years of data collection and discuss the future of the project.